Noah's weekly Tuesday Tidbit™ is religiously read by over 30,000 business executives. Make sure you're on the list.
Noah's Tuesday Tidbit : Which bucket is leaking?
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Last year I sat in a leadership meeting where the CEO proudly announced they were "attacking on all fronts." Marketing initiative. Sales overhaul. Customer success redesign. All at once. Six months later? Revenue flat. Team exhausted. Nothing moved. Here's what nobody told him. There's only ONE constraint in your business at any given time. Not three. Not five. One. Most leadership teams spread resources across ten priorities because it feels productive. It's not. It's organizational whack-a-mole. You fix a little bit of everything. You fix nothing completely. I call it the One-Bucket Rule. Every business has three growth revenue buckets:
One of those buckets has a hole in it right now. One. Your job is to figure out which one. Then deploy ALL your resources to patch that hole. Not some resources. All of them. FedEx figured this out decades ago. They called it the Hierarchy of Horrors — the 12 worst things they screwed up for customers. They didn't fix all 12 at once. They killed #1 first. Then #2. Then #3. Same principle. One constraint. All resources. Fix it. Move on. I watched a friend's agency stay stuck at $800K for three years spreading resources across everything. Then he stopped. Looked at his numbers. Realized sales conversion was the constraint. Put every resource there. Twelve months later: $3.5 million. Same product. Same market. Same team. Different focus. Here's your challenge this week: Walk into your next leadership meeting and ask one question — "Which bucket is leaking the most?" Not three. Not five. One. 📺 [Watch the full breakdown on LinkedIn →] HERE Then reply and tell me what happened. Talk soon, Noah |
The Tuesday Tidbit
Noah's weekly Tuesday Tidbit™ is religiously read by over 30,000 business executives. Make sure you're on the list.
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