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I was having coffee this morning with my buddy Jim. He owns a couple of hotels. Smart operator. Solid team. He started telling me all the ways his team is using ChatGPT. Brainstorming ideas. Talking through challenges. Pressure-testing pricing strategies. Honestly? I was impressed. Then I asked him: "What's the next level look like for you guys?" He didn't have an answer. Because he didn't know there was a next level. Most companies are stuck at Level 1 — using AI like a slightly smarter Google search. But there are two more levels above that. And the companies climbing to those levels are going to operate at a completely different cost structure than everyone else. I recorded a 7-minute video this week breaking down what I call the AI Implementation Ladder Framework. All three levels. Real examples from my actual week — including the agent that booked my flights this morning and the three apps I built this summer with zero coding knowledge. If you're running a company and wondering where you actually sit on this ladder... this one's worth your time. — Noah |
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