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I was having coffee this morning with my buddy Jim. He owns a couple of hotels. Smart operator. Solid team. He started telling me all the ways his team is using ChatGPT. Brainstorming ideas. Talking through challenges. Pressure-testing pricing strategies. Honestly? I was impressed. Then I asked him: "What's the next level look like for you guys?" He didn't have an answer. Because he didn't know there was a next level. Most companies are stuck at Level 1 — using AI like a slightly smarter Google search. But there are two more levels above that. And the companies climbing to those levels are going to operate at a completely different cost structure than everyone else. I recorded a 7-minute video this week breaking down what I call the AI Implementation Ladder Framework. All three levels. Real examples from my actual week — including the agent that booked my flights this morning and the three apps I built this summer with zero coding knowledge. If you're running a company and wondering where you actually sit on this ladder... this one's worth your time. — Noah |
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Back from Canada Day with a cautionary tale about what happens when automation goes hilariously wrong.I found a car online last month. It looked perfect, so I filled out the “check availability” form. You know, just seeing if it was still available. I got an INSTANT response. Within seconds, I had three texts, two emails, and a voicemail minutes later. “Hi Noah! Ready to come see YOUR new car today?” Except here’s the thing... in between all those messages the car had been marked as sold and...
I disappeared for three weeks because I've been in crisis mode with a new client. They called me after losing one of their biggest customers. $8M a year. 20-year relationship. Gone. Here's what happened: Six months ago, they implemented an "intelligent service management system." Enterprise-grade AI. Smart ticket routing. Predictive issue resolution. Automated escalation protocols. Their efficiency metrics went through the roof. Then.....their biggest customer had a critical equipment...
Let’s call this what it is: your Tuesday Tidbit… showing up fashionably late.Last Friday, I was on-site with a client. Midway through a meeting, one of the execs pulled me aside and said: “We’ve tolerated this for years. I’m not sure why.” It wasn’t a massive crisis. It was a handoff issue between sales and operations that had become so routine, no one questioned it anymore. But it had real consequences. It created extra work. It hurt delivery timelines. And it chipped away at customer trust....