Noah’s Tuesday Tidbit: Hidden Revenue Leaks Start Here


Let’s call this what it is: your Tuesday Tidbit… showing up fashionably late.

Last Friday, I was on-site with a client. Midway through a meeting, one of the execs pulled me aside and said:

“We’ve tolerated this for years. I’m not sure why.”

It wasn’t a massive crisis. It was a handoff issue between sales and operations that had become so routine, no one questioned it anymore.

But it had real consequences. It created extra work. It hurt delivery timelines. And it chipped away at customer trust.

And over the past few years, this one quiet inefficiency has likely cost them millions in missed revenue and hidden churn.

Every company has these.

Small problems hiding in plain sight.

Things we’ve decided are “just the way we do it.” Or, "The way we've always done that around here!"

Until someone finally asks, “Why are we still doing this?”

Your Challenge This Week:

Take 15 minutes with your leadership team. Walk through your customer experience from first contact to delivery.

Ask this question:

  • Where are we tolerating friction?
  • What part of the process needs to be rebuilt, not patched?

Then take action.

Kill the drag.

Fix the leak.

Move faster.

Small constraints create big slowdowns. But they’re usually fixable in less than a day when someone finally takes ownership.

P.S. If this hit home and you want help finding your version of this constraint, reply with GROWTH and let’s talk.

You don’t need a hundred new strategies.

You need to fix the ones already costing you revenue.

Best,
Noah

P.S. Over the past few weeks, I shared that I was testing something new — The Revenue Growth Lever, a premium version of this newsletter.

Close to 50 people raised their hands, but most hadn’t formally committed (no credit card, no payment). So I’ve decided to hit pause for now. Just taking a breather — and I’ll continue the conversation with those 50 (including a few bonus surprises).

If you did sign up, rest easy — you won’t be charged a dime.

If you’re still interested for when (or if) we relaunch, you can add your name [here]. If we hit critical mass, I’ll bring it back.

In the meantime, the Tuesday Tidbit continues — as always.

The Tuesday Tidbit

Noah's weekly Tuesday Tidbit™ is religiously read by over 30,000 business executives. Make sure you're on the list.

Read more from The Tuesday Tidbit

Back from Canada Day with a cautionary tale about what happens when automation goes hilariously wrong.I found a car online last month. It looked perfect, so I filled out the “check availability” form. You know, just seeing if it was still available. I got an INSTANT response. Within seconds, I had three texts, two emails, and a voicemail minutes later. “Hi Noah! Ready to come see YOUR new car today?” Except here’s the thing... in between all those messages the car had been marked as sold and...

I disappeared for three weeks because I've been in crisis mode with a new client. They called me after losing one of their biggest customers. $8M a year. 20-year relationship. Gone. Here's what happened: Six months ago, they implemented an "intelligent service management system." Enterprise-grade AI. Smart ticket routing. Predictive issue resolution. Automated escalation protocols. Their efficiency metrics went through the roof. Then.....their biggest customer had a critical equipment...

Noah's Tuesday Tidbit April 8, 2025 Noah’s Tuesday Tidbit: Tariffs Are Rising. So Is Your Advantage. I had two very different conversations in the past few weeks. The first was with a CEO in full-blown panic mode. Her company relies heavily on global suppliers, and with the latest tariff changes, she’s watching costs skyrocket and margins tighten overnight. She’s bracing for the worst. Freezing budgets. Delaying decisions. Her words: “We just need to ride this out.” The second conversation?...