Noah’s Tuesday Tidbit: The Alligator Lurking in Your Business

I’m in Kiawah Island, South Carolina, where the alligators roam free.

There are warning signs everywhere.

“Stay back.”
“Danger: Alligators.”
“Do not approach.”

And yet, every few years, someone (sadly) gets too close.​

Why? Because the gators don’t move. They sit there, barely blinking, looking harmless. They let people get comfortable.

Then, when the moment is right—they strike.

And here’s the thing: business works the same way.

The biggest threats in your business aren’t the obvious ones. It’s not the loudest competitor, the angry customer, or the market shift everyone sees coming. It’s the thing you’ve gotten too comfortable with.

• The employee coasting just below your radar.
• The customer quietly looking for another option.
• The competitor watching you, waiting for the right moment to steal market share.

The signs are there. Are you paying attention?

Your Challenge This Week

Look around your business. What’s the alligator sitting right in front of you—the problem you’ve ignored because it hasn’t moved yet?

Because if you wait until it strikes, it’s already too late.

If You’re Serious About Fixing It—Here’s What to Do

1) Identify the one weak spot in your business that you’ve been ignoring.

2) Have an uncomfortable conversation today—before it becomes a crisis.

3) If you don’t know where the threat is, let’s find it together.

Because the best businesses don’t wait to get bitten. They see the threat before it moves—and handle it first.

Best,
Noah

P.S. If you’re too close to see the threats in your business, I can. Let’s talk.​

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